US Business owners who accept crypto as payment, how do you determine the fair value of products?

Approximately 33% of small business in the U.S. alone are now accepting crypto as payment, and I’m curious as to what that actually looks like from the perspective of the business owners.

Do you convert it to USD upon receiving payment, or leave it as is?

More importantly, how do determine the fair market value of the products you’re selling, considering inflation?

The link between the dollar and crypto needs to be broken for crypto to be successful in the long run, thus Im looking to see what is required for a platform that does just that in terms of business-consumer relationships to exist.

Edit: Apparently the article I got the 33% figure from is a skewed survey; the point is that there is an increasing number of businesses accepting crypto

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