Just kidding, but there's more to it: I think we should lean in to Monero being the people's coin, the one that's actually used for payments, which is built with security in mind but won't win a beauty contest. Our website getmonero.org is an ugly duckling, and there are good reasons why it is that way.
We're going to have a Konferenco in a corrugated iron shed. And it's going to be awesome because of the people who'll be there. Let's contrast that with Lambos arriving at Consensus. No offense, I know the venue is a cool cultural center for hipsters, but we don't need to emphasize that.
I'll get there in my Italian sports car, which is a FIAT (just heard the repairs were successful, at least the ones I could afford to pay for). Meanwhile, my Monero Biciklo is literally held together with duck tape.
And of course, our favorite marketing tool is pasting a sticker on a lamp post. I have more such photos, which I never posted here, because I didn't want to preach to the choir. I snuck them into a story about walking to the university campus, also posted to the local subreddit for Utrecht.