Non-experts are much more likely to grasp the value of a scaling solution if it’s related to something they already understand.
Blockchain technology can be difficult for the average layperson to understand, and when “layers” are added to the concept — as with blockchain scaling — it can be even more confusing. Companies working on blockchain scaling solutions are led and staffed by experts who fully understand the underlying technology and why scaling is essential to the long-term success of blockchain, but relaying that knowledge to those outside the industry can take thoughtfulness, patience and creativity.
Learning what to emphasize and how best to relay that important information is essential for companies seeking to promote their scaling solutions. Here, eight members of Cointelegraph Innovation Circle share smart strategies for effectively explaining a blockchain scaling solution.
Think of explaining the concept to your mother
Einstein is often credited with saying, “If you can’t explain it simply, you don’t understand it well enough.” My advice to folks working in blockchain companies would be to think of how they would explain the concept to their mother. Unless your project is able to bust out of the crypto bubble and achieve awareness among the mainstream audience, it won’t be able to achieve massive adoption and success. – Ayelet Noff, SlicedBrand
Explain the issues that come with blockchain scaling
Blockchain enables data to be stored securely and immutably and shared among multiple participants. However, when the number of participants increases, problems arise, such as slow transaction speeds and higher costs. Discussing these problems provides a fuller picture and explains why scaling solutions are needed. – Tammy Paola, Zerocap
Use a multimedia approach
To better explain blockchain solutions, use a multimedia approach. Web3 educators should create accessible information in different forms, like videos, articles, podcasts and infographics. This is the best way to reach a wide audience with different learning styles and different levels of background knowledge. – Wolfgang Rückerl, ENT Technologies AG
Encourage connection through larger narratives
Crypto is layered with difficult jargon stemming from its position in both the technology and financial spaces. That’s why it’s crucial to find common ground with curious users looking to explore the space. Consider phenomena in the natural world, related stories or systems, or a clever analogy of your own creation. Ultimately, people find connections in larger narratives and arrive at their own entry points. – Oleksandr Lutskevych, CEX.IO
Join the community where you can transform the future. Cointelegraph Innovation Circle brings blockchain technology leaders together to connect, collaborate and publish. Apply today
Leverage analogies to explain the real-world impact
Use clear, relatable analogies to communicate the purpose of your solution to those unfamiliar with blockchain. For example, you could compare it to the way road expansions reduce traffic congestion. Stress how scaling solutions improve transaction speeds, lower costs and enhance user experiences, making blockchain more accessible and beneficial to all. Simplify your message: Leave out the tech jargon and focus on the real-world impact. – Tomer Warschauer Nuni, Kryptomon
Specify how your project differs from and could improve upon current CeFi products
Relate your project to centralized finance technologies and elaborate on how it is different from current, more widely used financial rails. This helps usher in new users who may be skeptical of emerging technology. It’s very important to specify how we are improving CeFi products so users can foresee emerging technologies disrupting their current method(s) of carrying out transactions. – Megan Nyvold, BingX
Share real-world problems your project is meant to solve
Provide concrete, real-world examples of the problems your project is trying to solve. Everyone working on your team should be able to give a 30-second elevator pitch of actual use cases showing the value of your solution(s). – Brad Spannbauer, Currency Hub
Concentrate on the “what” and “why,” not the “how”
Concentrate on the problem that your blockchain solution solves rather than the technology that powers it. Explain the benefits of it using simple language and accessible examples, such as enhanced efficiency, transparency and security. – Sheraz Ahmed, STORM Partners
This article was published through Cointelegraph Innovation Circle, a vetted organization of senior executives and experts in the blockchain technology industry who are building the future through the power of connections, collaboration and thought leadership. Opinions expressed do not necessarily reflect those of Cointelegraph.
Learn more about Cointelegraph Innovation Circle and see if you qualify to join.